Management and Marketing Studies

The MMSU has the pleasure of making available for you in this site detail of solutions to be offered this year. Members of staff in the unit have done their best last year to identify and select appropriate solutions that will contribute positively to your efforts towards achieving success. We hope you will find in our solutions this year what can meet you needs. Below is a brief on the major points that deserve to be noted, which we recommend that you read them before browsing the full details of our solutions. The MMSU services include knowledge solutions that reside within the management and marketing domain. The mission is to provide the financial service industry in the Kingdom with cutting-edge knowledge-based solutions for enhancing and improving their effectiveness. The MMSU services focus on the following themes: strategic management and business strategies, organizational effectiveness, personal effectiveness and business excellence.

Customer Service Courses

This category consists of training solutions that empower participants with skills and competencies for:

Improving processes quality;
Enhancing business performance; and
Improving customer satisfaction.

The following open courses represent this category:

Service Excellence.
Delivering Outstanding Customer Service.
Managing Productivity, Quality and Processes within Banks and Insurance Companies (Revised).
Measuring and Managing Service Quality.

Marketing and Sales Courses

This category covers solutions that help organizations enhance their relationships with their markets. More specifically, solutions in this category deal with:

Improving market planning;
Building effective relationship with new and existing customers;
Improving customer retention;
Enhancing communication with the market via effective design of channels of distributions; and
Practice effective selling.

The following open courses represent this category:

Fundamental Concepts of Marketing.
Relationship Marketing.
Modern Marketing Approaches.
Selling Skills.
Managing Sales Activities (New).
Marketing and Selling Investment Products .
Winning and Managing Key Corporate Clients.
Marketing and Selling Shariah-Compliant Financial Services (New).

Personal Effectiveness Courses

Courses offered within this category focus empowering participants with tools for leading self effectively. Some of these courses are based on highly proven concepts such as the ones based on the work of Dr. Stephen Covey, author of the best-selling book (The 7 Habits of Highly Effective People).

The following open courses represent this category:

The Seven Habits of Highly Effective People and What Matters Most (The Effective Way of Time Management and Life Leadership) [New].
Effective Business Writing.
Managerial and Emotional Quotient Development.
Problem Solving and Decision Making.
Effective Personal Communication Skills [New].

Teams and Group Effectiveness Courses

This category covers solutions for improving the work environment within organizations. The courses listed under this category help participants develop teams, improve relationships within teams, and improve abilities to accomplish team objectives.

The following open courses represent this category:

Effective Group Dynamics.
Engineering Team Development.

Management Courses

Management is about making resources help the organization reach its goals. Based on this fact, courses within this category focus on aspects related to enhancing the organization's managerial ability in:

Managing resources of the organization.
Measuring effectiveness of people and organizations.
Enhancing leadership level of employees.

Below is a list of the open courses within this category:

Effective Product Management (Revised).
Managing Staff Performance.
Measuring Staff Performance.
Dealing with Subordinates' Problems.

Training Solutions AVAILABLE ON REQUEST

Having gone through our open courses, we hope that you have found in them what could improve your organization's total effectiveness and improve the efficiency of your operations. In addition to these Open Courses, the MMSU is pleased to inform you that there are other courses that can be offered to you on request-basis. These courses can be tailored-made to fit specific needs of your people and organization in terms of design and delivery. Our specialized staff can use their considerable accumulated experienced in need identification to map and identify your needs, and select the appropriate design and methodology to address them. In doing so, we will work in partnership with your staff and exchange experiences in need analysis. These courses are flexible in terms of design, duration and cost. Also, they are grouped using the same categories shown earlier in this catalogue. A provisional list includes the following:

Training Solutions offered as CUSTOMIZED INTEGRATED PROGRAMS

The following program is an example delivered as one integrated package covering various themes. Other programs can be designed according to the need of the organization, some of which could be in collaboration with other units in the IOB.

Office Management Program

This integrated program is designed to help participants become effective and efficient office managers. The topics covered within this program includes:

Specialized Solutions

This category covers solutions that are not conducted as training or as seminars. This year the MMSU is pleased to offer the first type of such solutions.