Marketing and Customer Relations

This center is closely linked to the business centers of the IOB. Its function is to promote the Institute of Banking services to present and potential clients. In this context, the Center is expected to scan the financial services environment for present and emerging trends. It will undertake market analysis of promising market segments for the IOB. It will also manage the IOB trademark and work to shore up IOB image and manage public relation and promotional events.

The following are some of the tasks envisioned for the Center:

Website management (updating,)
Promoting center services
Scanning the market
Catalogues and brochures production
Studying customer satisfaction
Market intelligence
Improving IOB corporate image
Branding of IOB
Manage promotional events
Represent IOB in major events and exhibits
Monitoring media coverage of IOB and related businesses

The unit is also responsible for coordinating the Bankers’ Committee meetings, as well as processing and following up on visa applications for foreign associate faculty and trainers.